Jennifer Mahon

Challenge
Success Academy sought to elevate its reputation across 55 schools, using the draw of elite sports teams as a key enrollment driver. The existing athletics branding lacked cohesion, and outdated uniforms failed to inspire school pride. To attract families who prioritize high-level sports participation, the school needed a bold new visual identity, a dynamic marketing campaign, and an engaging launch event to generate excitement and awareness.
 

Solution
A full-scale rebrand introduced a fresh, cohesive look for all sports teams, including redesigned uniforms across every grade level. A 360° marketing campaign was developed, featuring custom video assets, animations, social media content, emails, and print materials to promote the new brand. To maximize impact, the Success Academy "Classico" soccer match at Asphalt Green served as the official launch event, complete with branded swag, an exclusive trophy, a popup “swag shop,” Gatorade bar, raffle giveaways, and interactive photo opportunities. The initiative successfully boosted school spirit and positioned Success Academy’s athletics program as a premier offering for students and families.