Branded Welcome Package

Marketing initiative featuring custom illustrations and branded packaging

Role

Creative Director, Designer

Company
Columbia University

Location

New York, NY

Challenge

The challenge was to design a custom gift for admitted students that would not only capture the essence of Teachers College and its unique qualities but also inspire admitted students to make the decision to enroll. The goal was to create a visually compelling piece that stood out and resonated with potential students, while also serving as a memorable reminder of the institution’s values and academic excellence. The project needed to effectively communicate the school's identity in a way that would leave a lasting impression and drive enrollment.

Solution

The solution combined several thoughtfully designed elements, including a custom laser-engraved tumbler, an illustrated postcard, branded stickers, and confetti-like crinkle paper. These items were carefully chosen to showcase the unique qualities of Teachers College while offering a tangible, branded, and memorable experience.The custom-engraved tumbler, featuring the image of the college, served as a standout piece that reinforced the connection to the institution. By delivering these high-quality, personalized items, the gift created a sense of belonging and excitement, and directly contributed to a significant increase in enrollment.

Mood Board 1