Creative Direction & Design
Event Branding
Custom Identity and Immersive Design
Role
Creative Director, Designer
Company
Success Academy
Venue
IAC, New York, NY
Challenge
The Success Academy Excellence Awards is an event that celebrates the outstanding achievements of educators and staff across 55 schools in a space that reflects the significance of the occasion. IAC's modern, dynamic architecture required a creative approach to branding, ensuring that the design elements both complemented the space and reflected Success Academy's visual identity.
Solution
The design approach features a modern, minimalist aesthetic, with an elegant color palette and sleek typography. Key elements included custom graphics, dynamic video backdrops, and an elegant invitation that set the tone for the evening. Attendees received an enamel pin and a glass award as a keepsake to commemorate their achievements.
